He began working for Deberny & Peignot as a typeface designer in 1948. He studied at the Kunstgewerbeschule Zürich from 1940 to 1943 and then at the Kunstgewerbeschule Basel from 1944 to 1946. About The DesignerĪdrian Frutiger was born on May 29, 1924, in Münsterlingen, Switzerland. The typeface is still used a lot today, on book covers, magazines, and newspapers worldwide. It has also been seen on book covers, such as Michael Cunningham’s novel “The Hours” (1998), Paul Auster’s novel “Invisible” (2000), and Alan Hollinghurst’s novel “The Line of Beauty” (2004). It has been used for magazines like National Geographic, The New York Times Magazine, and Vogue. If you’re looking for a modern font that will give your work a sleek, contemporary look, Avenir is an excellent option.Īvenir has been used for corporate identity programs by companies such as Lufthansa (1996), Nestlé (1997), and Cadillac (2002). With many different typefaces, knowing which one is right for your project can be confusing. Usageįonts are an essential part of the design. In 2007, a black weight was added to the family, as well as a condensed version in 2013. The new typeface was named Avenir because it was a sign of the future of typography and its versatility.Īs time has gone on, the Avenir family has grown. The most noticeable difference is that the curves are much more elegant than in the Frutiger font. It is based on the typeface Frutiger (which was designed by Frutiger in 1976) but with subtle changes to the letterforms. The typeface can be purchased individually or in a bundle with the Frutiger family (Frutiger Serif and Frutiger Monospace). There is also a set of ornaments with the fonts. Each font contains roman and italic versions in upright and oblique styles. The Avenir typeface family consists of five fonts: Regular, Italic, Medium, Demi-Bold, Bold, and Black. Many people have used it for corporate and personal branding in the last few years because it is versatile and easy to read. The name of the typeface derives from the French word for “future” and hints at its relation to the Futura font. It is one of the last typefaces Frutiger designed before his death in 1998. The font is characterized by its relatively wide letterforms and subtle, curved features. The font was intended to be a more humanist counterpart to the geometric sans-serifs popular at the time. The Avenir font is a sans-serif typeface designed by Adrian Frutiger in 1988 and released by Linotype GmbH.
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